A beautiful brand identity designed by Eskimo.
Eskimo rebranded the identity for the online store Deerz. They mainly produce sweaters and pullovers with Skandi patterns. They were briefed to create a monochrome logo with unique
lettering and icon which would be widely adaptable for wide variety of goods. I think they'e done an incredible job!
They have designed everything down to the inest detail. I LOVE their packaging and the little detail of wrapping the wooden deer into the folded jumper.
"Work began with the logo graphic style search. Detailed versions not initially meet the task at hand. So the search concentrated on more simple and significant forms. As a result is symbol of deer's head made of three pairs of stitches. Additional element (deer's hoof) has the same graphic as the main sign and can be used in different situations."
Text from http://www.behance.net/gallery/Deerz/13607495
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