I saw this on the dieline and thought it was a stunning, really eye catching piece of design. I love neon and never feel like its used enough! (It is, but I just really love it...)
BLOW collaborated with Polytrade Paper again to make use of the colourful astrobrights papers to create a set of 16 contemporary red packet designs with the theme ‘Fishion’ for 2014 Chinese New Year.
Fish is an elegant and auspicious symbol in Chinese traditions. It has a meaning of good fortune and abundance in the Chinese New Year.
-Text from the dieline
"To deliver a happy & prosperous atmosphere of the new year, we have created the theme ‘Fishion’ and illustrates the elegant and lively movements of the Fish on different red pockets with vibrant colors and printing effects. The ‘Fishion’ red pockets were sold in different retail stores."
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