Advertising at its best... A really thoughtful campaign by Wimpy.Isn't it great when marketing folk really put on their thinking hats and try to do something different and more importantly consider their consumers and what impact a little gesture can really make to their identity and their customer's perpective
Wimpy (South Africa's most popular fastfood chain) wanted to let it's sight impaired customers about its braille menus. So as part of their ad campaign they pain stakingly used their sesame seeds to gives them promotional messages on their burgers... what a beautiful campaign!
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