Alice Bow - Brand Identity

I was contacted by Rachel, a wonderful client who wanted a hand with an identity for her new business.
Alice Bow design and sell beautifully hand crafted insoles in London, from specially selected high quality, Italian coloured leathers. They have carefully designed an orthopaedic pad underneath their stunning metallic insole to create ultimate comfort for as long as you are on your feet. 

We spent a long time discussing her needs, her business strategy and audience, where its roots lay and which future path it wanted to direct itself into. The brand is based in beauty and luxury for the feet, inspired by her grandmother, a lady from the 1920′s, it felt only right that the logo was inspired by the decade.

The company designs soles for both flat and heeled shoes and are tailored to prevent heel strike and "keep the bounce in your step with an anatomically designed wedge of padding under the heel". While their heel insoles are designed to "cushion the ball of your foot and are thin enough to slip into any of your shoes unnoticed". They are also "shaped at the front so you can wear them with closed or open toe shoes" and they've "added sticky pads to the undersides to ensure they don't slip out of place. They are both practical and beautiful. I call them a miracle!
-Text taken from AliceBow.com

Find out where you can get your hands on a lovely pair here: 

http://www.alicebow.com/

Follow them here:

https://twitter.com/ALICEBOWSTORE

I designed the logo, collateral and accessory packs.