Adidas Teams Up with Pharell

Pharrell Gets Happy with Adidas

It's hopefully obvious that when a partnership is announced between someone like Pharrell Williams and a brand like Adidas, it's gonna be something special and not just some blinged up kicks! The announcement was way back in March but I want tell you about the latest range specifically because its really 'happy' and great for a Christmas gift if you're stuck for that person who owns everything and likes to be different.

"The Tennis Pack II," is also being introduced through an ad campaign promoting gender and ethnic equality. A perfect fit from the man who brought us a song all about joy, fun, togetherness and ultimately happiness. The teaser ads for Adidas are full of hope and elation. With the tag-lines "Equality is Acceptance," "Equality is Love" and "Equality is Strength," the campaign features typically Pharrell -esque style with bright and bold colour and striking photos. Close-ups of gleeful millennials of all backgrounds. It's great to see a partnership of 2 brands who are so in bedded in youth culture promoting social awareness.
The partnership are focussing on a signature line that merges his iconic style with iconic adidas pieces, specifically the Superstar track jacket and the Stan Smith sneaker. The result is a fun, really creative fashion line. They have come up with some wonderful leather pieces in retro blue, blood red and black but with a contemporary twist which makes them eye-catching and dynamic. They've continued the range with a polka dot range, which will be released release around November 28 and are available in variety of colour ways and materials. them I really love the yellow and red polka dots but theres something a bit too 'Mr Blobby for my liking about them but the red and white is super cute!
"Pharrell’s pop art polka dots have the iconic Stan Smith marching to a whole new beat as well. Full grain leather uppers with perforated 3-Stripes get the 'allover graphic treatment for a look that’s fun and fearless. Put your best and brightest foot forward." -Words taken from adidas

Get your happy hands on the merch here.


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